"What Admiral Golf should be like"
A new interpretation of the noble image
Its elegant appearance and comfortable fit support smooth and relaxed play. Admiral's golf apparel continues to breathe fresh air into the golf world, steadily expanding its fanbase from amateur golf enthusiasts to professional golfers competing in tournaments. The "British spirit" that has captivated soccer fans around the world for over 100 years seems to have also succeeded in appealing to golf fans.
The clothing, which combines the simple and sincere silhouette that is characteristic of British brands with a modern style, attracts the attention of a wide range of users, regardless of age or gender. The designers respect tradition and interpret it from a modern perspective, which is what leads to the pursuit of the "Admiral style."
Solidifying the theme by exchanging ideas
A worldview created by two designers
Admiral Golf's designs are created through close communication between the Tokyo-based designer in charge of the men's department and the Osaka-based designer in charge of the women's department, who work together to develop a basic theme. Often, inspiration for the next season's concept comes from each designer's everyday life. Things they see, hear, things that make a sudden impression on them, things they experience. Everything, whether man-made or natural, can become the seeds of a concept.
The designs, which are created based on contemporary themes, skillfully blend Admiral's history and tradition, as well as the brand's ongoing image and archives. The designs feature cutouts and lines inspired by soccer uniforms, and graphics with a Union Jack motif.
Each of these elements emphasizes Admiral's identity. For the Fall/Winter 2022 season model, they adopted a 60's taste that was becoming a trend mainly in Europe. Through the OP art that was popular in the 60's and collaborative designs with The Beatles, they have produced a number of original garments.
It's also important to look good on the golf course
Aiming to create clothing that will surprise you
What is needed to fully enjoy the sport of golf? What kind of clothing allows you to fully enjoy golf when wearing it? Naturally, the design team is still experimenting. They are considering colors that will stand out more on the golf course and creating a lineup that is conscious of coordination.
There are many points to be pursued in terms of functionality. In addition to choosing high-quality materials that are quick-drying and lightweight, it is also up to the designers to incorporate functionality that leads to improved performance, such as structural designs that take into account the stretch action unique to golf. Feedback from users, including contracted professional golfers, is also taken into consideration when creating items that are both beautiful and bring out their strength.
We want to provide apparel that makes people want to play golf.
Appealing to a new generation
The designers in charge all agree that "We want to continue to create clothing that makes people want to play golf. At the same time, we want to lower the barrier to taking up golf." It is a given that they want to incorporate designs that make it easy for players, both men and women, to imagine themselves in action on the golf course. They also say that it is especially important for the younger generation who have never played golf to "wear this stylish clothing and want to try playing golf."
The days when golf was considered "an old man's sport" are long gone. With the increase in professionals challenging the world and the rise of young female golfers... Admiral continues to make great strides, aiming to be a brand that leads the growing new generation of golfers.
