Expressing "dignity"
Admiral design concept
Founded in 1914, Admiral started out as a company supplying sportswear to the Royal Navy, but eventually began manufacturing soccer wear and quickly became a global brand. Their track record of producing uniforms for the England national team, the birthplace of soccer, as well as many other famous clubs, remains strong to this day.
Admiral items have a unique impression. The emblem is modeled after the sleeve insignia of a military uniform, symbolizing the company's history as a supplier to the navy. The simple, no-frills design exudes tradition and dignity. The method of adding optimal arrangements to a classical style. If one were to dare to put into words the image that only Admiral can create through the combination of many elements, it would be "dignity."
Admiral continues to this day
What is a design that encompasses trends?
The designer in charge of Admiral soccer wear is conscious of the "dignity" that has been passed down, and places importance on recreating it in a modern context. He is also responsible for all the work, from selecting materials to drawing patterns. When creating new items, he is conscious of trends, but does not simply pander to them. He first establishes his own standards for what kind of brand Admiral should be, and then considers the necessary elements. The designer says:
"Even when it comes to just the lines of a cut, while innovative designs incorporating curves are becoming more common these days, Admiral sticks to straight lines. We're not flashy, but we want to cherish the good old ruggedness that is characteristic of Admiral. At the same time, we are also conscious of keeping up with the times by incorporating trendy colors."
While referencing past archives, the brand creates silhouettes with a modern interpretation and subtly incorporates Union Jack colors, creating a unique Admiral world view using its own unique methods.
This is the approach of a designer who is on a mission to create a new tradition.
Thorough pursuit of functionality and comfort
The basic principle is "professional specifications"
While incorporating traditional designs backed by history, they also use cutting-edge materials to enhance functionality. The underlying philosophy is that "the quality is such that even professional players can wear it without any problems."
"When it comes to materials, we have excellent domestic factories produce the best possible products, specifying everything from thickness to lightness and flexibility. From 2022, we will also be designing uniforms for Jubilo Iwata, a J.League team, so the standards for developing items are necessarily high. We are particular about every aspect of our products, from ease of movement to durability and comfort."
The British temperament that values tradition and the Japanese obsession with meticulous attention to detail - a happy fusion of these two cultures supports Admiral today.
How to envision Admiral's future
Playing a role in connecting glorious traditions to a new era
When you were a child, the day you kicked a ball for the first time. The brand of soccer wear you first put on is burned into your memory. "I would be happy if more children who are just starting to play soccer have the opportunity to encounter Admiral as the first brand they wear."
The designers create items while imagining the achievements of young players who will carry Admiral's traditions into the future.
Once synonymous with the England national team, Admiral has begun to write a new chapter in its history. With professional-grade functionality and a design that reflects unwavering principles, Admiral's slogan, "Be Strong. Be Stylish," continues to expand its lineup to satisfy a wide range of players. The "dignity" born in the birthplace of soccer is steadily being passed down to Japan.
