Old design: About the brand

Admiral started out as a uniform supplier to the Royal Navy in 1914 and has since built a solid brand. Its original logo, with its striking border pattern, is based on the sleeve insignia of an Admiral (British Navy Admiral).

In the 1970s, the company signed contracts with Manchester United, a major British national club, and the England national team as official sponsors. In the 1980s, the company expanded its support beyond soccer to include cricket, rugby, and other sports, establishing itself as a comprehensive sports brand. As a pioneer of sports fashion, which is now commonplace, the company laid the foundation for tie-ups between professional teams and sports brands.

In the 21st century, Admiral became recognized in European countries such as Italy, Germany, and the Netherlands, and is now an international brand loved in over 40 countries, including Japan.

Starting its brand as a supplier of uniforms to the British Navy, ADMIRAL has built up dignity and elegance for the past 100 years. The impressive brand mark represents Navy Admiral armlet. In 1970, ADMIRAL has gained huge recognition by supporting sports franchise, such including Manchester United and English National Soccer Team. Since then, ADMIRAL has supported and collaborated with other sports such as cricket, rugby and emerged as a total sports brand throughout the 80's. ADMIRAL has been the pioneer of sports fashion, which is quite common now.

Moving on to the 21st century, ADMIRAL has gained recognition in Italy, Germany, Holland, and other European countries as high-end fashion brand. ADMIRAL is now worn by fashion geeks from more than 40 countries including Japan.